Lambretta International announced in Seattle, Washington that the world famous Italian scooter brand "Lambretta" will be returning to the North American scooter market.
Lambretta was introduced to the USA market in the 1950s to compete with Vespa, another Italian scooter. The two Italian pioneers in the scooter industry soon dominated the USA scooter market, and have continued to maintain a high level of enthusiasm amongst the scootering community. Even during their absence, both had managed to remain as icons in the scooter industry.
Vespa scooters, built by Piaggio, returned to the US market three years ago and quickly re-established the product, and a nationwide dealer network, due to its famous past and brand recognition.
Lambretta USA, a division of Lambretta International, will be competing directly with Vespa again for the throne of the USA scooter market.